There are some rarely known story behind each of brand, let me share with you the process of developing QIAOKELI by a real story, to know where the value of this brand are.
More than twenty years ago, there was a village where was story started, a boy only eight years old, should be well cared by their parents in this edge, however huge misfortune befell on their family, he will never forget that disaster. his father lay on the bed, the accident had brought him serious injury, even when taken to hospital he was still insensible. notwithstanding he has escaped from death after urgent rescue of doctors, his health was still weak; under the suggestions of docotors, he should be spending a long time in hospital, however---, as the man being responsible to the accident had escaped, this family appeared more poor than ever, more than without crops earning, it is hard to imagine their situation under the burden of huge medicine expense, but there was no methods to get his father recover except stay in the hospital. So his mother have to look after their father in hospital while the crops were put aside.all of household duties were left to their grandmother interimly, he remember his grandmother had been 73 years old that year, white surround all her hairs. This is the protagonist of story, the boy in the picture, the woman guide him is his grandmother, they were going home,and about to undertake all the burdens of family.
The pledge of childhood accompany his growth from then on, when graduated from college, he gave up superior job in good condition, and returned to his hometown, he built their own company with several fellows, because they came together with same goals, they named their company “ZHI TONG DAO HE”, with hard efforts, the company was established on September 11th 2009, from then on, what they considered every day and night was how to produce a general use cheap fertilizer. two puzzled problem to them and to international fertilizer industry appeared before them, first, there is usually no lack of fertilizer in the soil, however, lacking of utilization is key problem, so under this circumstance, many fertilizer actually has been wasted. Second, many fertilizer on the market is in power and liquid condition, these two condition have much limits in use, so solving this two problem is the only way to realize profession progress, four years gone past, of which they have undergone four handreds test, however, all were given up due to unperfect results, in this four years, they have undertaken some unexpected anxious and beat, youth has gone, the pledge is still in a mess, too much property had been spent out in this four years without any reward back to their home, guilt of self, loughed by others, misunderstanding from family, God can know what a pressure they were undergoing.while, he know that once this road is determined, he must go ahead and develop his own products in the help of all fellows at ZHI TONG DAO HE, for grandmother, for parents and for thousands of common farmers.
When he came back from Shandong Argricultural University, he told this news to all other fellows, all cheered and fell great encouraged, however this “aggregate acid” was separated from snails, so mass production should be unavailable, but how to get substitute? They searched many books and study from numerous skilled professors and did experiments over and over with more than twenty elements, by comparation, finanly they found the substitute of aggregate acid, they named it ZTDH element, that is anewly developed element.
After that, the following work is making a breakout of “NPK ” situation, he made a great conceive: selecting a unrealized way against other fertilizer manufacture, to fix the ZTDH and N/P/K and other trace elements to compound particle, and this technology had been asked for patent, so far, the first particle NPK was born.
Since the particle NPK generated, based on serving farmers from even a single crop, from north to south and east to west all over China, and the crops from cold northern east to hot southern China, they have done one thousand and forty experiments, the crop covers roots style plant beans and ginger to fruit style plant apple and orange. Many experiments proved that all the crops using this fertilizer appears great effective from taking roots to fixing roots to fixing fruits, everyone got pleased at this harvest scene.
It was a weather of fertilization, his grandmother got busy soon, she collected some fertilizer, and used the wagon deliver to fields over and over. So old a woman like her had undertaken so huge labour, even she is too old to work, many times she stumbled On the road, however she didn’t stop to have a rest, clearly she understand, what she were doing was the only efforts she can do for her son, the boy tightly follow her frandmother and asked: “why didn’t us buy some commercial fertilizer grandmother?”, the old woman had to speak the words:” my grandson, commercial fertilizer is too expensive to purchase for us, we have to focus all money on the health of your father”, hard to imagine what courage helped her spell that words, she was seventhy three years old, which a age should be taken care by their son or daughter every day, but for her, she has to struggle to work for her hurt son. She was undermining her life to pave her son’s life, what a great maternal love it is.
When I read to this, there always be many pain pierce my heat, everybody, all of us have parents and children, what have beated your heart when you see this picture. It is known that:”poor people's children earlier supports family”, he establish his goals of life then, with strong pledge, he determined to develop a sort of fertilizer which can help many poor families just as his.
So what is the destiny of this boy in the following years?
Strong as his mission, he cann’t give up. One day after a heavy rain, he pushed open the window of office to get some fresh air while he saw about six or seven snails crawling outside the window glass, “wow, snails,come here to look”, he cheered, and then, the snail shrinked to their shell with great fear, he stared at the snail for minutes, the timid snail still not move. Gradually, he lose interest, whisk snails down from glass, and then place them into a beaker on the lab desk, too busy to forget the snail, when he started work next day, he surprised found all snails dead, but why? he just can not understand which smell so fierce until residues was inspected, that is elements of K P and K; he buried snails under a plumwhich nearly be dry out,what will be come out following?
Correct, miracle had taken place, several day later, the feeble plum which buried snails surprisedly got lush, successive energy gaven out by its green leaves, why on earth? with this puzzle, he seemed having seen snails again,the snails, Really?, probably, ascribe to snails.
Then they collect thirty anails to Shandong Argricultural University for inspection, a week or so, they received inspection results, the result is a sort of aggregate acid from snails, when composited with N P and K will elevate five times value of this three elements and also absorb some intrinsic nutrition from soils, and then, alter the roots from passive absorbing to positive balance absorbing. It was undoubtedly a good news to all the staff from “Zhi tong dao he company”. They have been struggled for four years to develop this product and finally they saw the hope, thanks to the snails.
bury snails under a plum, so the name can be a homophonic of Qiaokeli, and after sincere consideration the final name was determined as QIAOKELI, denotes this fertilizer will act as an energy to crops just as what chocolate act as an energy to human, this is a brand new type.
This is the story of QIAO KE LI, because of pledge of childhood, the brand can be realized today, all the time, people from ZHI TONG DAO HE always go forward on a road different with others, without any reference, they can still create them so innovative chance, just because of a hard progress to undergoing, they make their every step with much caution.
It is not a coincidence for appearance of QIAOKELI as the first name of NPK, in the initail stage of his business, he ensure himself that only the hard work can bring him awards. For four years, the team of ZHITONGDAOHE with values of solidarity eagerness and innovation, with the mission of getting richer, as a turning point of developing progress of company, QIAOKELI has achieved a great step towards the beautiful advenure of group developing and international developing, trust QIAOKELI and trust the energy of leader of profession, and trust ZHITONGDAOHE, will certainly lead everybody to creat shining future,
This is the story of QIAOKELI, thanks for listening, very thanks.
